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Principle of Fairness and Integrity in Contracting
Contracts with clients shall be entered into fairly and with integrity, ensuring transparent performance of contractual obligations. In cases of contractual ambiguity, interpretations favorable to the clients shall prevail. Furthermore, no limitations or exemptions of liability shall be preemptively applied.
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Duty of Care and Loyalty Principle
The duty of a prudent manager shall be exercised in offering products or services, with faithful performance of the trust and mandates entrusted by the clients.
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Principle of Truthfulness in Advertising and Solicitation
When publishing or broadcasting advertisements, conducting business solicitation, or engaging in promotional activities, the accuracy and truthfulness of the advertising and solicitation content must be ensured.
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Principle of Suitable Products and Services
Prior to entering into a contract, a comprehensive understanding of the clients' needs and circumstances shall be acquired to ensure the provision of products or services suited to the clients' best interests.
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Principle of Information Disclosure and Transparency
Prior to entering into a contract, clients shall be informed of the key terms of the product, service, and contract in a manner that ensures their full understanding. Additionally, all associated risks shall be clearly disclosed.
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Principle of Balanced Compensation and Performance
The compensation structure for personnel shall fairly consider clients interests and the risks associated with the product or service for the company or consumer, without being solely based on the achievement of performance targets.
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Principle of Protection of the Right to Complain
A robust mechanism shall be established to safeguard clients' rights in the complaint process, ensuring fair and transparent handling of grievances.
Customer Rights
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Principle of Personnel Professionalism
Personnel providing financial consumers with products or services shall meet all regulatory qualification requirements applicable to their roles.
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Friendly Service Principle
Services shall be provided in a fair, reasonable, accessible, and friendly manner, with consideration for the needs of all client groups, including the elderly, disadvantaged, and persons with disabilities.
Financial Friendly Service Zone、
Guidelines for Financial Friendly Services for Futures Association Members、
Practical Q&A on the Guidelines for Financial Friendly Services for Futures Association Members、
Anti-Fraud Zone
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Implementation of Ethics
A culture of integrity shall be promoted from the top down, implementing an accountability system for senior management and establishing effective internal controls to mitigate risks of unethical behavior, thereby safeguarding clients’ interests.
Corporate Governance Zone、
Stakeholder Zone
